/ Women’s Rugby World Cup 2025
444,465
Attendees
8
Stadiums Powered
4
Female Apprentices Across the Stadiums
The Women’s Rugby World Cup 2025 set out to deliver an event that was inclusive and impactful, one that would leave a lasting mark socially and on women's sport. The ambition was clear, to set a new global benchmark for how major sporting events can drive positive change. Women’s sport has seen growth in recent years, with England leading the charge in promoting equality and inspiring the next generation of female athletes. Aggreko, as the tournament’s Official Temporary Energy Solutions Provider, saw this as an opportunity to not only power the tournament but also to empower women, both within the company and across the broader STEM community.
Aggreko partnered with the Women’s Rugby World Cup to ensure each venue was powered efficiently. Beyond providing energy solutions, Aggreko also championed Women in STEM, inviting female apprentices and engineers to play a key role in delivering the tournament. At four of the tournament venues, Aggreko’s female apprentices wrote heartfelt letters to their younger selves, reflecting on their journeys and the challenges they have overcome in traditionally male-dominated fields. In a reversal of this idea, Aggreko visited the Sutton and Epsom Rugby Club, where the U12 girls’ team was encouraged to write letters to their future selves, imagining what they hope to achieve in sport and beyond. Aggreko are pushing positive change in the future of women’s rugby, encouraging more girls to get involved at a grassroots level and inspiring the next generation who could be the faces of women’s rugby in years to come. With the Women’s Rugby World Cup as a backdrop, Aggreko also hosted a Thought Leadership event, featuring panel discussions on sustainability in the events industry and the growing role of women in STEM. This aligned closely with World Rugby’s own commitment to diversity and leadership. Charlotte Samuelson, COO of World Rugby, reflected: “Three and a half years ago, we met to discuss the staffing structure for this tournament. From the very beginning, we knew that we couldn’t lead the tournament with anyone other than a woman at the helm. That was really important to us.”
Women’s sports continue to break barriers, achieving record attendance, media coverage and investment worldwide. The 2025 Women’s Rugby World Cup was no exception, setting new milestones with 444,465 tickets sold and 5.8 million viewers tuning in to the final on BBC. 53% of attendees were female, many donning cowboy hats in support of home hero Ellie Kildunne. Aggreko’s involvement not only helped power the tournament but also helped inspire a new generation of women to be part of the future of energy and sport.
“Three and a half years ago, we met to discuss the staffing structure for this tournament. From the very beginning, we knew that we couldn’t lead the tournament with anyone other than a woman at the helm. That was really important to us.”
Charlotte Samuelson, COO of World Rugby
